Isolated Environment: Great interest can be generated by an ad when relaxed, entertained people look through a program without the distractions of home or office. Also, there is limited interference from other advertising means this allows the theatre patron to focus on the playbill in hand.
Reader Interaction: Every patron will receive a playbill as they are seated. Patrons must read the playbill for information pertinent to the performance attended, ensuring a high readership of the advertisements. Also, the playbill and its ads are commonly the point of conversation between patrons at the theatre - creating excellent word-of-mouth advertising endorsements from friend to friend!
Variety: With a large mixture of playbills to choose from, you can be certain to reach your target market, as our publications encompass almost every segment of the population. The Arts Groups we represent range from Shakespeare, Opera, Symphonies, Concerts, Ballet, Regional Theatre, Touring-Broadway Shows, Musicals and Children's Shows - just to give you an idea of the variety that we have to offer. Mills Publishing gives your business the opportunity to reach an audience as wide or selective as you desire.
Support the Arts: A critical component of your branding strategy should be to associate your organization, product or service with the things your clients' value most. Create a commonality between your business and theatre patrons as both of you support the arts.
Image: Many of these art organizations are first class, top-ranked and viewed in the national spectrum. Your advertisement communicates the message that your company stands in favor of quality, excellence and culture.
Demographics: The Arts attract an upscale market in terms of education and income. Patrons of the arts are active in their communities and often set community trends.
Service: Our sales staff works with each advertiser to determine the most effective market to target and to create a unique advertising package for your business. In addition, our creative sales staff and quality designers can help you create an ad tailored to your business.
Convenience: The advertising options are presented to you in one package, in a professional manner and by one person. Mills Publishing eliminates confusion, supplying advertisers with the ease and convenience of a single source for advertising placements, ad campaign development and billing.
Low Cost: The cost-per-thousand is unbeatable for such highly sought demographics! Your cost is less than 25 cents per contact. This is less than the cost of a stamp - not to mention the cost of printing. When you do the math, it is easy to discover why playbill advertising is an efficient buy.
Loyalty: Over 50% of the patrons are season ticket subscribers illustrating loyalty to their favorite performing arts. Also, patrons of the arts do have a track record of supporting businesses that support the arts.